Yara India Launches "Kissan ka Sachcha Yaar" Campaign and FarmCare 2.0 App to Empower Farmers in India

Yara India, a leading crop nutrition company, has launched a new digital campaign called "Kissan ka Sachcha Yaar" which means Farmer's True Friend. This campaign aims to empower farmers and promote sustainable agriculture in India. The campaign coincides with the launch of their new mobile app, FarmCare 2.0

FarmCare 2.0 mobile app is designed to be a one-stop shop for farmers, offering them real-time weather updates, guidance on soil management and fertilizer use, and a convenient online marketplace to connect with nearby Yara Crop Nutrition Centers. This comprehensive support system empowers farmers to make informed decisions and achieve high-quality, sustainable yields.

Yara recognizes the deep sense of community and coordination among Indian farmers. The "Kissan ka Sachcha Yaar" campaign celebrates this spirit of collaboration and highlights Yara's true dedication to being a true friend to both farmers and retailers. The campaign's visuals capture the essence of this friendship, highlighting the everyday acts of kindness and support that define the farming community.

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Yara emphasizes that they are not just a supplier, but a partner in the agricultural ecosystem. Therefore, supporting both farmers and retailers, Yara aims to boost a collaborative environment that benefits everyone involved. This dedication to mutual growth and prosperity marks the way for a successful future for Indian agriculture.

Sanjiv Kanwar, Managing Director of Yara South Asia, said that FarmCare 2.0 also includes a new feature called "Map My Farm" and aims to reach significantly more farmers. The original version of the app was downloaded by nearly 4 million farmers, and Yara hopes to grow that number to 25 million by 2027. FarmCare 2.0 is designed to provide farmers with more targeted advice and support, helping them improve their yields and use resources efficiently.

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Sanjiv Kanwar expressed his enthusiasm for the launch of "Kissan ka Sachcha Yaar" campaign. He reiterated Yara's dedication to strengthening agricultural communities in India and building enduring partnerships for sustainable growth and prosperity.

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