Mahindra & Mahindra Soon to Launch Mahindra Oja Tractors Globally

August 15 holds special significance for Mahindra & Mahindra as it is the day when the company traditionally makes key announcements or launches new products. In line with this tradition, on August 15, 2023, M&M's tractor manufacturing division will unveil the technologically advanced Mahindra Oja, which aims to establish itself as a global tractor platform.

Mahindra Tractors, a part of the Farm Equipment Sector at M&M (Mahindra & Mahindra), announced the name of its highly anticipated lightweight global tractor platform on April 6, 2023. Codenamed 'K2,' the platform is officially named 'Oja,' derived from the Sanskrit word 'Ojas,' representing energy and strength.

The Mahindra Oja tractor platform marks M&M's most ambitious tractor program to date, encompassing four platforms, 40 models, and targeting key markets including India, the United States, South East Asia, and Japan. Developed on four sub-platforms, the Mahindra Oja range is set to include models ranging from 20hp to 70hp. Over the next three fiscal years, starting from this year, the company plans to roll out all 40 models, each equipped with what Mahindra refers to as "best first-in-class technology features."

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The Mahindra Oja platform consists of four sub-tractor platforms categorized as Sub-Compact, Compact, Small Utility, and Large Utility tractors, covering various horsepower points. The range is expected to include tractors in the following horsepower ranges: Sub-Compact (20-25hp), Compact (21-30hp), Small Utility (26-40hp), and Large Utility (45-70hp). The originally outlined 37-model K2 tractor range has now been expanded to include three additional models, bringing the total to 40.

With the Mahindra Oja range, Mahindra aims to strengthen its global presence in the agricultural sector and significantly increase sales volumes. The technologically advanced tractors are designed to cater to both the domestic Indian market and key global markets, including the US, South East Asia, and Japan. The development of the Mahindra Oja range is the result of close collaboration between the engineering teams of Mitsubishi Mahindra Agriculture Machinery, Japan, and Mahindra Research Valley in Chennai, the R&D center for Mahindra's Auto & Farm sector.

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Production of the Mahindra Oja tractors will take place exclusively at the state-of-the-art Zaheerabad tractor plant, one of the largest in South Asia and the newest among Mahindra's tractor manufacturing facilities. The vertically integrated facility in Telangana, which has received an investment of approximately Rs 1,087 crore, is capable of producing over 100,000 tractors per year on a two-shift basis. The plant already manufactures Mahindra's Yuvo and Jivo tractors, including the recently launched Plus Series.

The introduction of the Mahindra Oja range signifies a significant milestone for Mahindra Tractors as it aims to expand its global footprint in the farming industry. With its advanced features, extensive model range, and strategic market focus, the Mahindra Oja tractors are poised to make a substantial impact in the agricultural sector, driving growth for the company and meeting the evolving needs of farmers worldwide.

source- Autocar Professional

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