Unnati Agri Partners with IFFCO to Offer Financial Help to Channel Partners, Benefits for These States' Farmers

Unnati Agri, a startup dedicated to supporting agriculture, has teamed up with IFFCO, a major player in the fertilizer industry, to offer financial help to IFFCO's channel partners. Through this partnership, Unnati Agri aims to provide financial support to over 76,000 channel partners across India who are connected with IFFCO. This collaboration is a step forward in empowering these partners and helping them grow in the agriculture sector.

The primary focus of this collaboration is to offer channel financing to IFFCO's channel partners through Unnati Agri's NBFC partners, including its subsidiary Ora Finance. The credit facility provided will be tailored to meet the short-term financial needs of these partners, enabling them to expand their businesses effectively.

Unnati Agri emphasized that this tie-up with IFFCO is a significant step towards empowering channel partners and fostering growth within the agriculture sector. The entirely digital credit facility aims to streamline the process of accessing funds for IFFCO's customers.

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IFFCO highlighted the importance of the credit facility in supporting the implementation of innovative agricultural technologies, such as nano fertilizers. Expressed confidence that this partnership will not only benefit retailers and channel partners but also contribute to meeting the increasing demand for nano fertilizers among farmers.

Initially, the collaboration between Unnati Agri and IFFCO will focus on states like Uttar Pradesh, Bihar, Maharashtra, Telangana, and Andhra Pradesh. These regions have been selected to kickstart the initiative and introduce the benefits of nano fertilizers to farmers.

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The introduction of financing solutions for channel partners is expected to enhance their ability to promote and distribute IFFCO's nano fertilizers and speciality fertilizers effectively. This, in turn, will support the adoption of advanced agricultural technologies and contribute to the overall growth and development of the agriculture sector in India.

Overall, the partnership between Unnati Agri and IFFCO represents a strategic initiative aimed at addressing the financial needs of channel partners while simultaneously promoting the adoption of innovative agricultural solutions. Through collaborative efforts, both organizations are committed to driving positive change and fostering sustainable growth within the agriculture industry.

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