Swaraj Reveals New Range of Tractors With Power & Style: Know All About Features, Availability, & Pricing

Swaraj, a prominent brand under the Mahindra Group, has launched an innovative range of tractors in the 40 to 50 HP category, ushering in a new era of farming efficiency and addressing the evolving needs of Indian agriculture. Known for its pivotal role in the Green Revolution and pioneering India's first indigenous tractor, Swaraj continues to lead the way in advancing agricultural mechanization.

Empowering Indian Farmers

The newly unveiled range of tractors from Swaraj represents a significant leap forward in Indian agriculture. Designed to bolster the competitiveness of Swaraj's product portfolio, this range targets India's rapidly expanding and dominant 40-50 HP tractor segment. With a steadfast commitment to empowering farmers and enhancing agricultural productivity, these tractors set new performance standards.

Unmatched Power, Reliability, and Style

Swaraj's latest tractors seamlessly blend power, reliability, and style to conquer even the most challenging farming conditions. Engineered to handle modern implements with ease, these tractors redefine agricultural operations, effortlessly meeting the demands of contemporary farming.

Hemant Sikka, President of the Farm Equipment Sector at M&M Ltd, expressed, "Swaraj's resonance in the hearts of Indian farmers is a source of immense pride. With this new tractor range, we're offering the latest features and technology to elevate mechanized Indian agriculture, empowering farmers to achieve higher yields and reduce effort, fostering growth and prosperity."

Harish Chavan, CEO of Swaraj Division at M&M Ltd, added, "With this new tractor range, we're steering the brand into the future, emphasizing power, reliability, and addressing the evolving needs of agriculture mechanization. Beyond performance, this range prioritizes comfort and versatility for emerging applications."

Also Read: Swaraj Set to Revolutionize Farm Mechanization with the Launch of New Tractor Range

Key Features of the New Tractor Range

- Higher CC (Cubic Capacity) and higher torque engines.

- Enhanced hydraulic capacity.

- Best-in-segment 6-speed PTO for handling heavy farm implements.

- More reliable engine with a 400-hour service interval and enhanced front axle.

- Enhanced productivity with the option of multispeed 12-3 transmission, IPTO, and 4WD available across the product range.

- Enhanced comfort with side shift, PTO, and easy hitch features.

- Stylish single-piece bonnet with a digital cluster, LED tail lamps, and daylight running lights.

- Best-in-segment standard warranty of 6 years or 6000 hours.

Availability and Pricing

The new Swaraj range is now available at all Swaraj Dealerships across India, offering excellent value for money. Prices start at Rs 6.9 lakhs for the 42 HP base variant and go up to Rs 9.95 lakhs for the 50 HP top-end model. Swaraj Tractors will provide attractive financing options to support farmers, ensuring easy access to the latest Swaraj tractor range.

Furthermore, these tractors come with a six-year warranty, demonstrating Swaraj Tractors' unwavering commitment to quality and customer satisfaction, assuring reliability and peace of mind for the farming community.

Aesthetic Modernization and Brand Ambassador MS Dhoni

Swaraj has infused modern aesthetics into this new range, incorporating contemporary design elements while preserving its brand's timeless authenticity. This infusion marks a new era for the brand, emphasizing both performance and style. Swaraj has also enlisted the support of its esteemed customer and legendary cricketer MS Dhoni as its brand ambassador, featured in the new marketing campaign. The campaign highlights the superior features of the latest range and underscores the enduring loyalty of Swaraj's customer base.

About Swaraj

Swaraj Tractors, a division of the Mahindra Group, is India's second-largest and rapidly growing tractor brand. Established in 1974 and based in Punjab, Swaraj is a brand created by the farmer, for the farmer. Swaraj Tractors manufactures a range of tractors from 15HP to 65HP, providing comprehensive farming solutions and pioneering horticulture mechanization.

About Mahindra

The Mahindra Group, founded in 1945, is one of the largest multinational federations of companies, with 260,000 employees in over 100 countries. It is the world's largest tractor company by volume and has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate. The group has a clear focus on leading ESG globally, enabling rural prosperity, and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders.

Also Read: Anand Mahindra Welcomes Mahendra Singh Dhoni as Swaraj Tractors' Newest Brand Ambassador