Sonalika Tractors Roars with 2.3% Gain Ahead with Record-Breaking Market Share and Sales in January 2024

Sonalika Tractors, India's leading tractor export brand, has soared to new heights by clinching its highest-ever overall market share of 15.6%. The company, often hailed as the 'Pride of India' on the global stage, has not only outshined its previous records but has also outperformed industry expectations, clocking an impressive 9,769 overall tractor sales in January 2024.

This outstanding performance has set Sonalika apart as the sole tractor brand to exhibit sales growth in the Indian tractor industry, defying the industry's estimated decline of -14.8%.

Sonalika's heavy-duty tractors are continuously upgraded with features like the industry's most powerful yet fuel-efficient engines, intelligent 5G hydraulics, and a wider range of multi-speed transmission options. This empowers farmers to choose the perfect machine for their specific needs and maximize their productivity.

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Mr. Raman Mittal, Joint Managing Director of International Tractors Limited, expressed his enthusiasm, highlighting the company's significant market share gain of 2.3 percentage points. Sonalika Tractors has consistently prioritized the prosperity of farmers, ensuring they have access to cutting-edge technologies that enhance efficiency.

Mr. Mittal further emphasized the critical role of advanced farm machinery in boosting the Indian agricultural economy. He highlighted how Sonalika's advanced heavy-duty tractors, combined with their farmer-centric initiatives, are all geared towards a single goal: "maximum farmer prosperity."

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By constantly upgrading its offerings and introducing farmer-centric initiatives, such as a 5-year warranty on heavy-duty tractors and transparent showcasing of tractor prices on its website, Sonalika has solidified its position as a customer-focused industry leader.

Looking ahead, Sonalika is committed to making farmers' lives easier, Mittal further added. The team is geared up for exciting new product launches in 2024, designed to address diverse regional needs and cater to even the most unique farmer requirements.

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