Sonalika Tractors Achieves Remarkable Milestone with Highest Ever Market Share and Record October Sales

In a significant feat, Sonalika Tractors, India's leading tractor export brand, has achieved its highest year-to-date (YTD) overall market share of 15% for the period from April to October 2023. Notably, Sonalika stands out as the sole brand among the major players in the industry to register domestic sales growth, reaffirming its position as a key player in the tractor market.

The remarkable accomplishment is underscored by the record-breaking performance in October 2023, where Sonalika recorded an impressive 18,002 overall tractor sales. The company's consistent growth has positioned it among the top market share gainers, reflecting its commitment to farmers' prosperity and its focus on delivering high-performance tractors for every season.

Raman Mittal, the Joint Managing Director of International Tractors Limited, conveyed his excitement regarding this accomplishment, stating, "We are thrilled to have reached our highest year-to-date (Apr-Oct’23) overall market share of 15%, experiencing gains in both domestic and overall market shares. It is a source of pride for us to be the sole brand among the industry leaders that has shown growth in domestic sales."

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Sonalika's success can be attributed to its unwavering commitment to farmers' well-being. The company has been actively supporting farmers in adopting farm mechanization by providing them with heavy-duty tractors equipped with the latest farm technologies. Recognizing the festive season as an opportunity to further contribute to farm happiness, Sonalika has introduced the 'Heavy Duty Dhamaka' campaign, offering never-seen-before seasonal deals and attractive finance schemes on its range of heavy-duty tractors.

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Mittal underscored the company's commitment to fulfilling the surge in festive demand, remarking, "Anticipating the increased demand during the festive season, we initiated preparations several months ago, coordinating strategies among our product and sales teams, along with our dealer partners. We have guaranteed the availability of farmers' preferred models across various states to ensure punctual tractor deliveries."

As the festive season extends this year, Sonalika Tractors aims to continue delivering enthusiastic times for farmers with its robust and efficient heavy-duty tractors, further solidifying its position as a market leader in the agricultural machinery sector.

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