Solis Yanmar Becomes First Multinational Tractor Brand To Reveal Tractor Price On Official Website

Solis Yanmar, a global 4WD tractor expert, has taken a radical approach to gain farmer trust and has become the first multi-national tractor brand in India to display prices on its official website.

This is a ground-breaking move in the tractor industry, led by Solis Yanmar. This move will allow farmers to choose their preferred tractor with greater transparency. Since any business entity's primary goal is to create a transparent environment that facilitates product purchases. Farmers, particularly those in the tractor industry, want new ways to streamline the agricultural ecosystem and more transparency on tractor prices.

Solis Yanmar has already taken many innovative steps in the tractor industry, such as the "Solis Promise," which provides farmers with a "5-year warranty and 500 hours of oil change interval." Its new transformational step of revealing Solis Yanmar tractor prices on its website will provide farmers with greater assurance and faith in the tractor purchasing process, ensuring them that the 'Future is Now' in the Indian tractor industry.

To stay in touch with farmers, Solis Yanmar is rapidly expanding its channel network in the country. These cutting-edge dealerships not only showcase the company's advanced tractor range powered by Japanese technology, but they also have trained service personnel for quality tractor service.

Mr. Raman Mittal, Joint Managing Director, International Tractors Limited, commented on the unique move, saying, "Solis Yanmar's journey since its inception has remained extraordinary, and we believe tractor purchase is one of the most important decisions in a farmer's life that requires price transparency. Solis Yanmar will be the first tractor multinational (MNC) to reveal tractor prices on the official website, ushering in an exciting phase of transformation in the Indian tractor industry and ensuring farmers get what they truly deserve. We already offer Solis Promise for supreme farmer satisfaction and are strengthening our position as the 'Global 4WD expert,' backed by 100 years of Japanese technology expertise. We have maintained our no-holds-barred approach to providing premium technology in our tractors, ensuring farmers ‘Khushiyan Apki, Zimmedari Humari.'”

-PTI

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