Shilpa Shetty Kundra Joins 'Farm-to-Fork' Startup Kisankonnect in a Strategic Investment

Recently Bollywood actress Shilpa Shetty Kundra has invested in Mumbai- based startup Kisankonnect. Shilpa Shetty Kundra who is fully committed to fitness has been propagating mindful thoughts of promoting a healthy body and mind has invested an undisclosed amount and has been contributing via essential fitness elements including "Fresh Food."

Kisankonnect, established in 2020, stands out in the agricultural e-commerce sector with its unique approach. Operating through a network of 5,000 members and village-level collection centers, the company sources agricultural produce directly from farmers. With a focus on convenience and quality, Kisankonnect efficiently delivers these products to consumers in Mumbai and Pune. What sets Kisankonnect apart is its advanced temperature-controlled supply chain and tech-enabled operations. This distinctive model sets them apart from other players in the market, such as Big-basket and Otipy, giving them a competitive edge in the agricultural e-commerce space.

Shilpa Shetty Kundra stated that " Embracing the vision of a fit and healthy India, I am committed to practicing and advocating for this ideology at every opportunity. It brings me great joy to find like-minded individuals who share this passion, and the founders of Kisankonnect are among them. What sets them apart is not only their dedication to ensuring safe-to-eat food but also their ability to bridge the gap between thousands of farmers and consumers. This resonates deeply with my beliefs about promoting health in a country where agriculture plays a vital role. Therefore, I am thrilled to announce my partnership with Kisankonnect, an organization that prioritizes soil health, and crop health, and has built an exceptional tech-enabled supply chain. Additionally, our 'Farm Stores' serve as a direct connection between farmers and consumers, creating a personalized 'Aapka Apna Farmers Market' for the vibrant nation of India".

Also Read:- Freshokartz an Agri- Tech Social Commerce Platform Raise Funds From Prominent Investors

Founder of Kisankonnect Vivek Nirmal told that "We are very happy and it's our greatest opportunity to have Shilpa partnering with us and promoting a nutritive and healthy produce to our beloved customers". Additionally, he told that " we are a leading farmer's producer company to provide healthy produce, targeted towards following integrated model including soil testing, plant biologicals focused on "Regenerative agriculture. This unique proposed model aims to reach out to farmers to help them increase fertility and promote healthy soil. This would surely benefit smallholder farmers".

Also Read:-  Mahindra Launched Convenient Door-Step Service for Rice Transplanters & Combine Track Harvesters in Odisha

" We are very much thrilled and proud to achieve the largest assortment in FnV space and service anywhere in Mumbai and Pune region within 4 to 6 hrs. Facilities including wide options for customers to choose for delivery has been set up or customers can easily reach out their nearest Farm Stores," said Co-founder Nidhi Nirmal.
Vivek added that "it took them three years to plan a uniquely flexible model to build a supply chain. Our main priority has involved reducing waste, building a robust design for the last mile, and achieving excellence in customer experience. Disconnect targets its buyers who are into quality than quickest delivery". He told that their company has gained a margin of Rs 120 Crore ARRR (Annualised Revenue Runrate) and facilitates their services to more than one lakh consumers in Pune and Mumbai.

-The Economic Times

Also Read:- Climate Change Spurs Investor's Interest in Agri Capture