Retail Tractor Sales Report : Indian Tractor Industry Thrives with 11% Growth in February 2024

The robust growth in tractor sales for February 2024 indicates a positive trajectory for the agricultural machinery industry in India. It reflects the resilience and adaptability of both manufacturers and farmers in the face of evolving agricultural needs and challenges.

The Federation of Automobile Dealers Associations of India (FADA) released a retail tractor sales report on March 7, 2024, shedding light on the state of the Indian tractor market. According to the report, there was an 11% in tractor sales in February 2024 compared to the same month in 2023.

Tractor Sales Report for February 2024

Manufacturer	Feb 2024 Market	Feb 2023 Market	Growth %	Market Share (%), Feb 2024	Market Share (%), Feb 2023	MS YOY % Change
Mahindra	17,490	15,889	10.08%	22.83%	23.02%	-0.19%
M&M Ltd. (Swaraj Div.)	14,100	12,478	13.00%	18.40%	18.08%	0.32%
TAFE Limited	8,307	6,608	25.71%	10.84%	9.57%	1.27%
Sonalika	9,841	8,619	14.18%	12.84%	12.49%	0.35%
Escorts Ltd.	7.449	7,344	1.43%	9.72%	10.64%	-0.92%
Eicher	5,366	3,932	36.47%	7.00%	5.70%	1.30%
John Deere	5,906	5,958	-0.87%	7.71%	8.63%	-0.92%
New Holland	3,016	2,656	13.55%	3.94%	3.85%	0.09%
Kubota	1,735	1,966	-11.75%	2.26%	2.85%	-0.59%
Captain	498	249	100.00%	0.65%	0.36%	0.29%
VST	341	462	-26.19%	0.45%	0.67%	-0.22%
Others	2,577	2,873	-10.30%	3.36%	4.17%	-0.81%
Total	76,626	69,034	11.00%	100.00%	100.0%	0.00%

Also Read:- Sonalika Tractors Hits New Sales Record in February 2024, Achieves 16.1% Market Share Milestone

Brandwise FADA Tractor Sales Report February 2024

Here's a breakdown of tractor sales performance for various brands in February 2024 compared to February 2023:

Mahindra & Mahindra (including Swaraj): Both Mahindra and Swaraj tractors saw growth in sales, with Swaraj experiencing a larger increase of 13%.

INTERNATIONAL TRACTORS LIMITED: Sales jumped by over 14% for the company, along with a market share increase.

TAFE Limited: Sales grew by more than 25%, and the company gained market share.

Eicher Tractor: Sales surged by over 36%, with a significant market share increase.

New Holland Tractor: Sales rose by over 13%, with a slight market share gain.

Captain Tractor: Sales doubled compared to last year, although market share remained unchanged.

John Deere: Sales dipped slightly, and the company lost some market share.

Kubota Tractor: Sales declined modestly, with a slight decrease in market share.

VST Tillers & Tractor: Sales fell by over 26%, and the company lost market share.

Other Brands: Sales for other unspecified brands collectively dropped by over 10%, with a decrease in market share.

Also Read:- Escorts Kubota Tractor Sales Witness Challenges Within the Domestic Market in February 2024

Overall Market

There was a mixed performance in the tractor market in February 2024. While some brands saw significant growth, others experienced sales declines. Overall, there was a slight decrease in total sales compared to February 2023.

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