Mahindra & Mahindra Ltd. Announces Major Cricketing Sponsorship for ICC Men's Cricket World Cup 2023

Mahindra & Mahindra Ltd., a leading name in the automotive and farm sectors, has made a resounding entry into the world of sports sponsorships with a major announcement. The company has revealed its expansion of a cricketing association as the Associate Sponsor with Star Sports for the highly anticipated "ICC-Mens-Cricket-World-Cup-2023." In addition to this, Mahindra & Mahindra will be the 'co-powered by' sponsor on the digital platform, Disney+ Hotstar, during the cricket extravaganza.

This partnership signifies one of Mahindra's most significant ventures into sports sponsorships and presents a unique opportunity for the brand to connect with cricket enthusiasts across the nation. The ICC Men’s Cricket World Cup 2023, coinciding with India's festive spirit, is set to be a golden opportunity for Mahindra to engage with a vast audience as India proudly hosts the entire tournament.

The collaboration between Mahindra and these leading cricketing platforms ensures prominent visibility for Mahindra’s Automotive and Tractor brands. Cricket fans can expect to see Mahindra's presence not only during the ICC Men’s Cricket World Cup 2023 but also during the upcoming Asia Cup 2023, cementing the brand's association with top-tier cricketing events.

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Mr. Rajesh Jejurikar, Executive Director & CEO – Auto & Farm Sectors, Mahindra & Mahindra Ltd., expressed his enthusiasm for this sponsorship, saying, "We are excited to be a sponsor for the ICC Men’s Cricket World Cup 2023 on Star Sports and Disney+ Hotstar. This sponsorship marks a significant milestone in our endeavor to establish a profound connection with the enthusiasm of countless Indians. We perceive a powerful and harmonious alignment between our SUVs and Tractor brands and the dynamic essence of Indian cricket. Through this partnership and our forthcoming engagement initiatives, our objective is to craft enduring memories and forge robust connections with our valued customers."

As part of this exciting partnership, Mahindra dealerships will host a series of engagement activities during the cricket season for customers, further enhancing their connection with the brand. The 'Click to Book Test Drive' feature, prominently showcased during the ICC Men’s Cricket World Cup 2023 broadcasts on Disney+ Hotstar, underscores Mahindra's commitment to leveraging technology and innovation.

This enhanced feature will provide cricket enthusiasts with a seamless transition from the excitement of the match to the opportunity to experience Mahindra's cutting-edge products firsthand. It promises to be an engaging experience that aligns with the brand's values of innovation and customer satisfaction.

The ICC Men’s Cricket World Cup 2023, featuring 48 thrilling matches, including the highly anticipated India vs. Pakistan showdown on October 14th, is expected to capture the imagination of cricket fans across the globe. These matches will be broadcast on the Star Sports Network and streamed on Disney+ Hotstar in various languages, offering Mahindra an ideal platform to engage with potential customers. Notably, Disney+ Hotstar's initiative to provide free access to mobile users further amplifies the reach of this exciting partnership.

Mahindra's foray into the realm of sports sponsorships doesn't stop here. Their presence in various sporting events, from the FIFA World Cup to multiple teams in the Indian T20 league and the IBA Women's World Boxing Championships, showcases their leadership in the automotive and farm sectors and their commitment to the world of sports.

As the cricketing world gears up for the ICC Men’s Cricket World Cup 2023, Mahindra & Mahindra Ltd. is all set to make a lasting impact, fostering deeper connections with customers and creating unforgettable memories during this cricketing extravaganza.

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