Lenovo Partners with Comedian Abish Mathew to Promote Millet Revolution, Highlights Inspiring Stories of Local Farmers

In a heartwarming and informative short film titled "Millet Masters," Lenovo, the global technology giant, has joined hands with stand-up comedian Abish Mathew to shed light on a groundbreaking millet revival initiative taking place in Kathalloor, Kerala, under Lenovo's "Work For Humankind" initiative. This project not only highlights the inspiring stories of local farmers but also showcases how technology and the dedication of student volunteers are revolutionizing the millet economy in the region.

The short film takes viewers on a captivating journey to explore Kathalloor, the hub of regional millet production. Abish Mathew serves as the guide, bringing attention to the remarkable local millet revolution. He introduces the audience to "millet masters," 25 local farmers who have been empowered by Lenovo's smarter technology to enhance their farming practices, boost yields, and increase profitability. Mathew's engaging exploration concludes with the exciting revelation that local efforts have already expanded the variety of millets grown in the region from two to five, a testament to the initiative's success.

Lenovo's "Work For Humankind" project extends its impact by collaborating with various influencers to raise awareness about millet as a nutritionally rich food source and as part of its mission to create a more robust marketplace for this valuable crop.

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Emily Ketchen, Vice President and Chief Marketing Officer of Intelligent Devices Group and International Markets at Lenovo, expressed the company's commitment to building a more equitable and sustainable world: "At Lenovo, we believe in using our smarter technology to empower local communities for positive change. That belief is at the heart of Lenovo’s Work For Humankind India project.

We are collaborating with Abish Mathew to spotlight the stories of local farmers who are on a mission to start a millet food revolution. This is a remarkable example of people, communities, and technology coming together to help revive a once disappearing grain, raise awareness around millet cultivation, and ultimately make millet farming more commercially viable for the farmers of Kanthalloor."

The "Work For Humankind" initiative is Lenovo's global effort to make a lasting difference in the world while utilizing Lenovo's smarter technology. The India edition of the initiative focuses on leveraging Lenovo's tech ecosystem to enhance the efficiency and productivity of farmers in Kerala, enabling them to transition from self-consumption to commercial production of millets. This initiative stems from a global research study spanning eight markets, including India, and builds upon Lenovo's commitment to understanding the profound connection between technology and humanity.

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Lenovo, a US$62 billion revenue global technology powerhouse, has consistently aimed to deliver smarter technology for all. Ranked #217 in the Fortune Global 500, the company employs 77,000 people worldwide and serves millions of customers across 180 markets. Lenovo's vision is to create a more inclusive, trustworthy, and smarter future for everyone, everywhere, by embracing "New IT" technologies such as client, edge, cloud, network, and intelligence, along with server, storage, mobile, software, solutions, and services.

The partnership between Lenovo and Abish Mathew in promoting the millet revolution in Kerala serves as a shining example of how technology, combined with community efforts, can lead to positive change and create a brighter future for local farmers and their communities.

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